2.1×
higher conversion
Case study
Marketlane Retail: Store Ops App
A phased rebuild for Marketlane Retail with weekly demos and measurable KPIs.
Results
Outcomes measured after launch
6 weeks
fewer support tickets
18%
faster cycle time
Challenge
What was broken
Manual reconciliation and unclear ownership blocked growth.
- Fragmented tools across teams
- No single source of truth for leadership metrics
Solution
What we shipped
Strangler migration plus observability from day one.
Problem
The legacy system could not expose clean APIs without brittle screen scraping.
Solution
We shipped a phased platform: core workflow first, then automation and reporting.
Tech stack
Documented in the project meta — chosen for maintainability and the client’s hiring plan.
Timeline
16 weeks from kickoff to production, with weekly demos and a frozen launch checklist.
Results
Outcomes are listed above. We only publish metrics the client approved for public use.
More work
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Trust
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Authority
Recognition
- Clutch Top Web Developers 2025
- GoodFirms App Development Partner
- India Business Awards — Digital Innovation